Is Adidas know for any specific marketing techniques?

I'm doing a project on ad deconstruction and the Adidas brand is my topic. I was just curious if anyones every seen it surfaced in the media or else where that Adidas sticks to any certain type of marketing technique/strategy? Thanks.|||they always include famous people, and many of them at one time. i've never seen another company advertise like this so often. hope i helped. x